Thursday, April 7, 2016
Chances are most customers are armed with smartphones, and have an active Facebook account. As it takes only a few simple taps on the screen for them to check-in, getting them to do so can be a bit tricky at times. This is why we’ve provided you with the tools you need to get your customers to check-in. Our research shows that when customers see the digital display explaining that their check-in with help a charity of the month, a majority of customers will feel empowered to check-in to help make a difference. For those who don’t, you may want to provide an extended reminder. Here are a few ways you can increase the odds that your customers will take the small effort to check-in at your location.
Use Checkin4Charity.com Marketing Materials
We’ve provided you with tools to help increase the number of check-ins at your business, now it’s time to use them. Make sure your digital display is placed in an area that will be seen by all of your patients. This display has scrolling details about the charity of the month, as well as encourages your customers to check-in.
Also, use your custom social media graphic to post on your current Facebook page and social media channels. Your social media channels are one of the best places to direct people to check-in, since you’re likely speaking to those who are avid social media users. You may want to also add this graphic to your website, or blog, for more exposure to those who may not be following you on social media.
As mentioned above, Checkin4Charity.com has provided you with the tools you need to help customers be reminded to check-in. Be sure to utilize the Checkin4Charit.com posters and table tents by strategically placing them in areas with the most foot traffic. If you would like extra posters or table tents, contact us. We are always happy to provide you with as many materials as needed.
Ask Your Patients to Check-in
Nothing is more effective than simply asking your customers to check-in for charity. Tell them about this new campaign your business has become involved with and encourage them to help your business make a difference.
Encourage Employees to Check-in
One way to get your check-in process moving along is to have your employees check-in. They have friends and family members on their Facebook page that will see the check-in by them, and consider doing so themselves.
Remind your own friends and family to check-in at your location too. When they’re visiting your location, ask them to check-in. Chances are, they will do so without hesitation.
Remember, now that you’ve partnered with Checkin4Charity.com we are here to support your business and guide you along the way. Your partnership with Checkin4Charity.com is a win for your business and for charity. It allows customers to know that they are making a difference in the world, and the community they live in. Your ongoing journey with us will help increase exposure for both your business and the charities that need our help.